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7 Tools & Quick Tips to Improve Your Website’s User Experience
A few weeks ago I wrote an in-depth analysis on recovering from panda, and touched on a number of handy tools for checking and optimising a site’s performance to recover from the update. I wanted to...
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How Record Labels Must Adapt Their Online Marketing Strategy in 2014
The role of record labels has been questioned for some time. With a heritage in producing records, it’s been hard for labels to adapt to the double whammy of diminishing production costs and recorded...
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Four Ways to Optimise Social Sharing on Your Website
Recently, I was working on integrating social sharing buttons on a client’s high-traffic website, with the hope that even just by implementing the sharing buttons a small proportion of visitors will...
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Have Infographics Passed Their Use By Date?
I don’t know about you, but when I see a tweet highlighting that the link goes to an infographic I find myself less likely to click on the link. 12 months ago that was a different story, anything with...
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Who Should Represent Your Brand on the Social Web?
Given that engaging on the social web can benefit your brand’s marketing, recruitment, PR, sales, customer service, and other departments, the question of ‘who should manage and represent your brand on...
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7 Pieces of Public Speaking Advice I Learnt From Speaking at TEDx
If you’ve watched a TED talk before, you’ll have probably noticed that they have a very distinct style to them – the talks are sharp, emotional, thought provoking, and ultra-shareable. This isn’t by...
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7 Tips For Marketers Who Don’t Believe in Facebook Advertising
When it comes to Facebook ads, most marketers I speak to are skeptical about how effective they are. In my experience, those who don’t believe in Facebook Ads simply haven’t experimented enough. Over...
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Understanding the Influential Network in the Music Industry
Something pretty strange happened at RIMC. During his talk, Matt Roberts used the Linkdex network visualization tool to identify ‘who he should take for lunch’ i.e. who were the most influential...
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What Are Facebook’s New Unpublished Page Posts?
Over the past few months, Facebook have opened up the option to advertise using unpublished page posts. As the name suggests, these are essentially promoted page posts that can be advertised without...
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12 Tips For Immaculate SEO on WordPress Sites
I used to dream of a day when all of our client’s websites were built on WordPress. No more 6-month approval times for changing URL structures. No more 5-figure bills from web development agencies to...
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